History of The F&B Agency
In the flavorful universe of the food and beverage industry, The F&B Agency is the result of two enthusiasts dreaming of creating something extraordinary. Founded by these souls driven by their shared love for gastronomy, the agency transcends culinary borders, building a bridge between the gastronomic art and the aspirations of each individual. This delectable adventure comes to life through the contagious passion of its founders, who have successfully given shape to their common vision.
Our Mission
Our mission is to connect international brands with the markets of the Middle and Far East; To provide exceptional representation and development services;
We are committed to supporting our clients and partners in achieving their business objectives in Asia;
Our passion for the food industry, our expertise in marketing and distribution, as well as our in-depth
knowledge of local markets, make us a catalyst for success for the brands we represent.
Our vision
To be the trusted partner of choice for international brands in the food and beverage sector seeking success in the Middle and Far East.
We strive to establish lasting connections, foster innovation, and shape the future of the food industry by delivering quality products to consumers. Additionally, we work on enhancing the desirability of our brands through brand recognition and image activations.
Our values
Integrity: We place integrity and ethics at the core of all our actions and business relationships.
Commitment: We continually strive for excellence in brand representation and service delivery.
Collaboration: We believe in the power of transparent collaboration with our clients and partners to achieve common goals.
Cultural Diversity: We celebrate and respect cultural diversity and keep being open to understanding various Asian markets.
Consumer Need: We serve consumers by developing brands that meet their essential needs in terms of value for money while also anticipating expectations they may not yet be aware of by being trendsetter (organic, societal impact, health impact, etc.).